A proper clean
Designed to lift everyday dirt while leaving the coat feeling cared for.
GENTLE EVERYDAY COAT CARE
Gentle dog shampoo for a clean, soft coat that is easier to brush.
A gentle 200ml formula with oat, aloe vera, chamomile and panthenol. It cleans without an overpowering perfume and helps leave the coat fresh, soft and manageable after bath time.
Gentle Shampoo for Everyday Dog Care, 200ml
- Cleans everyday dirt without an overpowering perfume
- Helps leave the coat soft and easier to manage
- Key ingredients include oat, aloe vera, chamomile and panthenol
- Used by dog owners and professional groomers
£14.59
Taxes included. UK delivery is calculated at checkout. Free UK delivery on orders over £25.
See real groomer results
Bath day should make coat care easier.
The right shampoo should clean properly without making drying, brushing and everyday coat care feel harder afterwards.
A softer finish
Conditioning ingredients help the coat feel smoother after rinsing.
Easier brushing
A softer, more manageable coat is easier to dry, comb and maintain.
Fresh, not overpowering
Leaves a light, clean finish without an overpowering perfume.
See Wildpaw Naturals used in real grooming salons
Unfiltered first impressions, product demos and coat-care results shared by professional groomers.
REAL SALON FOOTAGE
Product first look@phoenixdcg
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REAL SALON FOOTAGE
Salon unboxing@mutt.and.hound
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REAL SALON FOOTAGE
Coat-care result@barkingbeautifuldg
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REAL SALON FOOTAGE
Professional groomer reviewIndependent salon feedback
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REAL SALON FOOTAGE
Salon product review@tayspetgrooming
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REAL SALON FOOTAGE
Groomer feedback@stacey_lavapaws
06Build the routine in three simple steps
Wash on bath day, refresh the coat between baths, then choose the complete set when you want both products for less.
1STEP 1Wash on bath day
Gentle Shampoo for Everyday Dog Care
200ml
- Gentle everyday cleansing
- Soft, manageable finish
- Light, clean scent
2STEP 2Refresh between baths
Pet Deodoriser Spray for Fresh, Clean & Happy Dogs
100ml
- Refreshes the coat between washes
- Helps neutralise unwanted odours
- Light lavender and lemongrass scent
3STEP 3Get the complete routine
Better together Bundle (Shampoo + Deodoriser Spray)
- Gentle Shampoo, 200ml
- Pet Deodoriser Spray, 100ml
What is inside, and why it is there
Clear ingredient information, without vague miracle claims.
Oat
A conditioning botanical included to support a soft, comfortable-feeling coat.
Aloe Vera
Helps hydrate and condition the skin and coat.
Chamomile
A gentle botanical commonly used in soothing care formulas.
Panthenol
A conditioning ingredient that helps the coat feel smoother and easier to manage.
See the full ingredient list
Aqua (Water), Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Glycerin, Avena Sativa (Oat) Kernel Extract, Aloe Barbadensis (Aloe Vera) Leaf Juice, Chamomilla Recutita (Matricaria) Flower Extract, Panthenol, Citric Acid, Sodium Benzoate, Potassium Sorbate, Hydroxyethylcellulose, Caprylyl Glycol, Disodium EDTA, Tocopheryl Acetate (Vitamin E), Lactic Acid.
Witch Hazel Water
Helps refresh the coat between baths.
Coconut Extract
Helps condition and soften the coat.
Lavender and Lemongrass Essential Oil Blend
Adds a light, clean scent.
Glycerin
Helps attract and retain moisture in the formula.
Simple care that fits real life
Clear steps for bath time and quick refreshes between washes.
SHAMPOO
Bath-time care
- Wet the coat thoroughly with lukewarm water.
- Apply according to the directions on the label and work gently through the coat.
- Rinse thoroughly, taking care around the eyes and ears.
- Dry the coat and brush as required.
DEODORISER
Between-bath refresh
- Use between baths when the coat needs a quick refresh.
- Apply according to the directions on the label.
- Avoid direct contact with the eyes, nose and mouth.
- Brush through the coat if recommended on the label.
What dog owners and groomers notice
Real feedback from people who have used Wildpaw Naturals.
“This shampoo has been great and I've used it on alot of dogs in my salon now including my own and it leaves the coat feeling clean, soft and easy to dry and comb through.”
“The scent is subtle and clean, not overpowering, and the coat was soft, fresh and easy to brush afterwards.”
“Gentle for the pets and smell very lovely.”
Make the next bath day easier.
Start with the Gentle Shampoo for a clean, soft coat that is easier to brush, with a light scent that does not overpower.
Gentle Shampoo for Everyday Dog Care · 200ml
- Gentle everyday cleansing
- Soft, manageable finish
- Light, clean scent
£14.59
In stock
Taxes included. UK delivery is calculated at checkout. Free UK delivery on orders over £25.
